Utopian Design in Society

Many companies have turned to sustainable design as the hot button of environmental disaster grows ever larger. Renault is a company that sees the need for a "green" car that can still perform well as an invitation to expand. They plan to launch a new version of their "Zoe" model as a performance version.

The original Renault Zoe was adored in Paris when it was released thanks to it's plethora of internal gadgetry. Continuing to grow on their successes, Renault plans to boost the engine, and add interest peaking extras like skin hydration, air cleansing, and scent therapy in the new Performance Zoe. These futuristic concepts make this car a model of Utopian design. Every aspect of the Renault Zoe was designed to improve life, and it is notable for being a high class electric car already, but with this performance version, it is clear to consumers that this is a company that can't stop trying to improve life for their clients as well as the environment.



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